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Business > Money Market
FCMB appoints new image-maker
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By Press Release
August 30, 2012 20:00:43pm GMT      |      Views: 402

First City Monument Bank Plc (FCMB) has appointed Mr. Ikechukwu Innocent Kalu as the bank’s Head, Corporate Communications.

Ikechukwu comes with over 19 years experience in Brand Management and Communications across the Breweries and Telecommunications sectors. His most recent experience was Managing Partner, Customer Passion Point Limited in Dar es Salaam ,Tanzania.  He has also worked with MTN Nigeria as Senior Manager, Channel and Regional Marketing; Zain Nigeria as Head, Markets Segments, and Zanzibar Telecommunications Limited, Tanzania as Marketing Director.

As Head, Corporate Communications, Ikechukwu will be responsible for developing and executing brand strategies and activities to ensure, the bank maintains and enhance brand presence in the market; ensuring research on products, and retail segments in order to have data to plan meaningful communication and campaigns to increase segment penetration and customer acquisition. He will also oversee and coordinate activities of Corporate Communications Department.

Ikechukwu holds a Bachelors degree in Business Administration from the University of Lagos, Executive MBA in Marketing from the University of Nigeria, Post Graduate Diploma in Marketing from the University of Leicester and is also a Member of the Chartered Institute of Marketing, London. He has attended various managerial courses, including Business to Business Marketing, Harvard Business School.

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