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Life & Culture > Art & Culture
Seaman’s Schnapps partners Osun Oshogbo Festival
By Staff Reporter
July 23, 2012 21:09:28pm GMT
L-R: Mr Oladipo Soyode, Special Adviser on Culture & Tourism to Governor, State of Osun, Mr. Abiodun Ayodeji, Category manager, Grand Oak Limited and HRM Oba Jimoh Oyetunji Olanipekun Larooye II, Ataoja of Osogbo at press conference to announce the kick off of this year’s Osun Osogbo Festival at Airport Hotel, Lagos.

WorldStage Newsonline-- In line with its brand positioning, Seaman’s Schnapps, a premium white spirit on the stable of Grand Oak Ltd has concluded plans to sponsor this year’s Osun Osogbo Festival.

Making the disclosure at the formal media unveiling of the festival held at the Ikeja Airport Hotel, Category Manager of Grand Oak Ltd, Mr. Ayodeji Abiodun said the decision to sponsor the popular yearly festival was not unconnected with the importance the brand attached to it.

Besides, he said Seaman’s Schnapps, the number one original prayer drink will be partnering on the festival because the brand is about culture and tradition, and as such the Osun Osogbo Festival provides relevant platform to associate and bond with key target audience.

“If you look at the origin of the Seaman’s Schnapps in the market, it is about culture, it is about tradition, it is about associating with the life-styles of the consumers, and for Seaman’s Schnapps, the original prayer drink, we want to celebrate with our consumers”.

He further stated that the brand which represents enduring blessing cannot but identify with a festival like Osun Osogbo Festival.

“Our brand is a conveyor of everlasting blessing, hence our involvement”.

Corroborating his views, Festival Co-ordinator, Chief Jimoh Braimoh said the place of Seaman’s Schnapps in the celebration cannot be over-emphasised as the original prayer drink is used for the pouring of libations to the ancestors.

“We have to talk to the ancestors and we don’t use any other drinks beyond that, in talking to elders, we pour libations, so we salute Seaman’s Schnapps for its involvement, Jimoh Braimoh said.

Seaman’s Schnapps which primary target audience are male and female of 40 years and above in the ABC socio-economic strata who treasure culture and appreciate the importance of traditional prayer and blessing has been supporting the festival for over twenty-five years ago.

The brand is expected to be fully involved in entertaining consumers at the event slated for next month with lots of activations.

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