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Business > Brands & Marketing
P&G thanks pampers premium care mothers
By Press Release
June 28, 2012 16:34:59pm GMT
Nigeria

Procter & Gamble, the makers of Pampers Premium Care- a diaper that offers skin protection for babies, hosted winners of the Pampers Premium Care 5 star memorable moments contest to a one day spa treatment in Lagos.

The event which was held at ‘The Wheat Baker’, Ikoyi, Lagos, began with a spa treatment for the mothers, makeovers by celebrity make-up artist Banke Meshida as well as family photo sessions and dinner. During dinner, the mothers were presented with photo albums from their previously held family photo shoot sponsored by Pampers.

In his welcome address, Brand Manager, Baby & Oral Care, Procter & Gamble, Mr. Cletus Onyebuaha appreciated the mothers for their unflinching support for the brand, and most especially, for giving the best diaper care to their babies.

He said, “Pampers Premium Care was introduced as a result of fresh insights by dermatologists that babies’ skin requires extra special protection in the diaper area because their skin is subject to very specific demands, compared to the skin of older children or adults.  This is due to exposure from external irritants.” While outlining the features of the diaper, Onyebuaha re-iterated that its five-star features make it a perfect diaper for skin that feels everything so intensely.

Onyebuaha stressed the company’s commitment to assisting mothers’ help their babies have high quality skin protection, adding that, by selecting a good quality diaper that offers high quality skin protection, mothers can nurture a most vital asset essential to babies’ experiences of the world around them and important to their unique and special bond.

Relating why the company decided to honour mothers, Brand Public Relations Manager, Procter & Gamble, Miss Ngozi Coker said “at P&G we recognize the fact that mothers are the key primary care givers in the home. By honouring mothers across Nigeria as we have done with Pampers Premium Care Memorable Moments, we are keeping with our purpose which is to touch and improve the lives of our consumers.”

While expressing her excitement, Mrs. Madukwe Chinwe, one of the mothers at the event, said “I have been using Pampers Premium Care for the last two years now. It has been wonderful, that is why I have been using it for two years.  In fact, this is the first time I am seeing a brand company recognizing mothers; I have not seen anything like this before. So I am very happy. Since I found out I won, I have been advertising P&G. Last Sunday I had photo shoot and then the spa. It’s been an awesome experience.”

Pampers Premium Care was launched into the Nigerian market last year. It offers 5-star features, making it a perfect diaper for the skin. These features are, the Ultra Dry – provides up to 12 hours dryness, even overnight; Ultra Fast – wider absorbency zones wick liquid even faster away from babies than before; provides Ultra Care – lotion with Aloe helps to protect babies skin from irritation; Ultra Fit – stretchy sides for comfortable fit help to protect from leakage and Ultra Soft – soft materials all around for a gentle touch to skin.

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